The New Brand: What You Need to Know

New Brand: What You Need to Know

As you all have seen, earlier this month, the University launched the new brand. Here are a few tips, need-to-knows and reminders for supplies, logos and brands, upcoming changes and more. Please review this information carefully, and feel free to reach out to your area’s communicator with any questions you may have.

• Brand.charlotte.edu is your one-stop shop for information pertaining to the new brand platform. This site is your digital style guide with details about logo usage, new brand colors, editorial standards, brand personality, voice and tone, social media and templates for email marketing, presentations and more. Information about ordering new stationery, business cards and nametags is also included on the site.
• The majority of logos and sub-brands have been provided to area communicators. If you have outstanding logo needs, please contact your communicator.
• The official website URL has changed from uncc.edu to charlotte.edu, but don’t worry, for the next year, users who use uncc.edu will be automatically redirected to the new URL.
• Email addresses are tentatively planned to transition in late 2022 and details will be forthcoming.
• The University will update exterior and interior signage over the next several years. Exterior signage updates begin in September and will continue throughout the academic year. Units, departments and offices will be contacted with plans to update interior signage in the coming weeks.